10 Branding Principles with Questions

Commitment – Are you internally committed to or believe in your brand values? Commitment is the extent to which you support time, energy and investment into your brand development.  Are you committed to being authentic on the inside and outside?

Protection – Are you focused on protecting the integrity of your brand?  Is your work trademarked?  What do you have on social media that could damage your reputation?
Is your name secured for an online presence?

Clarity – Your values, positioning and proposition must be clearly articulated and shared.  Are you focused on having a clear view of your target customers?
What things really make a difference to your clients?

Responsiveness – Do you have an ability to adapt to market changes, challenges and opportunities?  Do you have a desire and ability to constantly evolve and renew Yourself?  How quickly can you resolve customer service issues?

Authenticity – Are you authentic meaning true to your own personality, spirit, or character?  It is the whole package – inside and out.

Relevance – How well does your personal brand fit with customer needs, desires and decision?

Understanding – Do customers recognize you and have an in-depth understanding of your distinctive qualities and characteristics?
Can you help your customers understand your brand with a simple phrase?

Consistency – Are you consistent with your personal brand messages across all touch points and formats?

Presence – Your presence integrates many different elements – your personal dress, YouTube, Twitter, Facebook, and a blog – combining them together to create a rich and positive personal and online presence. How can you put yourself in your brand?  Is there a signature item or color that compliments your art? Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone?

Differentiation – Do your customers perceive you to have a positioning that is distinct from the competition?  How can you carve out a unique niche?
How can you be different enough to stand out from competitors?


About Kate Mulcahy

Kate Mulcahy is principal of Brand New Discovery Inc., a consultant and coach who provides a strategic and creative experience for business leaders, entrepreneurs and forward-thinking individuals who want to fully optimize or refocus their professional lives. Applying her extensive leadership, marketing and communications experience, Mulcahy leads you closer to a higher level of thinking by encouraging you to prioritize your goals and objectives for what you plan to achieve both personally and professionally. Her imaginative, optimistic, and engaging approach leads to reinventing, rediscovering and defining what’s possible for yourself and your personal brand.
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